What’s going on with X/Twitter?
This renewed interest contrasts with how Elon Musk’s X (the app formerly known as Twitter) has performed. Although there are approximately 540 million users on X as of July 2023, growth has slowed under Musk’s leadership. The app data company 42Matters noticed a decrease in X downloads between November 2022 and October 2023, which could imply a drop in user interest. Furthermore, X’s download ranking in December was only 36th, but to be fair, the app has been around since 2006 and most users might already have the app downloaded already.
Although Threads’ recent growth is encouraging, it is unknown whether the app will be able to sustain its momentum and convert app downloads into daily active users, which is the true test of success. While it has added many user-requested features since its launch, it still has more work to do before it can pull away daily active X users.
