The instability of Musk’s leadership has made Twitter vulnerable
In true Musk fashion, the cap on the number of tweets subscribers could view daily seemed to be arbitrarily conceived and then hiked later in the same day. You can’t blame Elon for trying numerous ways to monetize Twitter; after all, even for one of the richest men in the world, $44 billion is a lot of money to spend on a single purchase. But the instability of Musk’s reign has led competitors and advertisers to feel that Twitter is vulnerable.
Zuckerberg says that the reaction to Threads went way beyond Meta’s expectations
You might wonder how SEJ was able to determine how many subscribers Meta-owned Instagram has signed up to Threads. Here’s the thing; to become a Threads subscriber you need to have an Instagram account. And once you open a Threads account, you will see a temporary badge on your Instagram profile with the Threads logo and a number that corresponds to your subscriber number. For example, I was the 58,434,092th subscriber to join Threads a couple of days ago. SEJ says that it counted the number of badges on Instagram profiles to come up with the 97 million number.
Screenshot from Threads at left, and Instagram at center and right
Meta CEO and co-founder Mark Zuckerberg posted when the subscriber count reached 70 million that the response to the new platform has been “Way beyond our expectations.” And while nothing stops anyone from having subscriptions to both Twitter and Threads, the most telling info will be whether the number of posts on Threads is higher than the number of tweets on Twitter on a sustained basis.
How to subscribe to Threads
If you have a suggestion on what to call posts on Threads, let us know by dropping a comment in the box below. And keep in mind that because you need an Instagram account to subscribe to Threads, if you delete your Threads account, your linked Instagram account also goes bye-bye. Don’t say that we didn’t warn you.
