App Clips, for anyone who is not familiar, is a feature that was introduced as part of iOS 14 last year, which essentially allowed users to “preview” an app before they actually download it from the App Store. It made exploring the App Store and what it has to offer a much easier and more effortless experience, without having to download every single application that caught your attention in order to try it out.
When an App Clip is integrated into a mobile website, interacting with it on Safari will pull up a full-screen “card” as a preview of the app. This way developers will be able to quickly demonstrate what their app offers and is capable of, with a certain level of in-app interaction made possible without having to hop over to the App Store.
The new ability to integrate full-screen App Clips into Safari websites will be featured not only on iOS 15, but on iPadOS 15 as well. Locally performed testing of App Clips is also going to become easier for developers, as well as the ability to experience App Clips in AR through ARKit within the apps.
