If the iPhone 15 hits the markets in October, this could lead to a drop in September’s revenue stream, which is traditionally one of Apple’s more important months. Mohan believes the upcoming September quarter could yield a revenue of $87.1 billion, down from a previously anticipated $91.6 billion. Of course, this is all a projection of Mohan’s expectations that the iPhone 15 would be delayed.
As most Apple fans will happily tell you, Apple traditionally prefers the second Tuesday of September to reveal its new iPhones, which are subsequently launched ten days later, on a Friday. With some notable exceptions like 2020’s iPhone 12 October announcement release and last year’s iPhone 14 announcement, which took place on the first Tuesday of September, Apple surely likes to stick to its established modus operandi.