The iPhone SE was the most popular smartphone in Samsung’s home country of South Korea during the second quarter of the year, reports Patently Apple citing analytics firm Counterpoint Research.
Overall, Apple saw its market share increase by 1 percent compared to the previous quarter to 19 percent.
Samsung continued to dominate the market with a share of 67 percent, up 3 percent from Q1. The performance could partially be attributed to the Galaxy S20 series, which implies the flagship line is doing better in the chaebol’s home ground than the rest of the world.
Five of the top ten best selling smartphones in the country were Galaxy A models, which indicates that the demand for affordable smartphones has increased because of the pandemic.
This is also supported by estimates that show phones priced below $400 made up 45 percent of total shipments, up from 33 percent in the year ago quarter.
With a share of 13 percent, LG retained the third sport, but it lost 3 percent of the pie when compared to the first quarter of the year.
Overall, smartphone sales in South Korea increased 9 percent relative to the first quarter, but plunged 8 percent when compared to the same period last year.
The iPhone SE was launched at the end of April and with it, Apple is hoping to woo budget-conscious buyers. In fact, CEO Tim Cook believes it will attract a fair number of Android users The phone seems to be doing well in most markets. For instance, it helped Apple grow its sales volume in the US during Q2 2020, which is remarkable given that sales as a whole plummeted 25 percent year over year.
The iPhone SE starts at $399 and it is powered by the same chip that fuels the iPhone 11. It features a 4.7-inch screen, a 12MP rear camera, and wireless charging.
