The Vision Pro is Apple’s first entry into the AR/VR market (Image Credit–PhoneArena)
This growing fascination with virtual reality seems to align with the launch of the Apple Vision Pro, which hit shelves in February with a hefty $3,500 price tag. The high cost is definitely a hurdle for widespread adoption, but Apple’s new offering seems to have piqued people’s interest in AR/VR headsets.
Meta, one of Apple’s main competitors in the AR/VR space, views Apple’s entry into the market as a validation of its own bets in the field. The company is optimistic that it will draw more consumers, especially since Meta’s latest Quest 3 headset is significantly more affordable than the Vision Pro.
Beyond the world of teens and VR, the survey also uncovered some intriguing insights into social media habits.
While TikTok remains the number one favorite social media platform, Instagram made a strong improvement this spring, taking the number two spot from Snapchat. Netflix returned as the leader in daily video consumption for teens with 29% share.
In terms of video consumption, teens spend 29% of their time watching Netflix and 27% on YouTube. When it comes to music, 66% of teens have been using Spotify in the last six months, a slight decrease from last spring, but more teens (45%) are choosing to pay for Spotify now, up from 44%.
