AT&T kills off its customer rewards program
The post from ATTHelp reads, “Hi there, thank you for reaching out to AT&T community forums. To answer your question on AT&T Thanks, it was a limited time offer and is no longer offered. We appreciate you being part of AT&T, and we are always evaluating new offers for our customers.” AT&T customers weren’t pleased. “Really need to bring back at&t thank loyalty. It was a great incentive to try to win something every Friday. I mean T Mobile gives you something every Tues and you don’t even have to win you just get it. At least we could win something once in while,” wrote a subscriber.
AT&T continued, “In addition, new and existing customers get our best deal on devices. We plan to continue to invest in these initiatives as well as provide access to sweepstakes and rewards such as our sponsored events and partner moments.”
The optics here are not in AT&T’s favor, although the wireless provider has been on a roll lately having added over 1 million net new postpaid phone subscribers over the last two quarters. But killing off the AT&T Thanks reward program might send the kind of message that could stop this momentum dead in its tracks.
