It’s a tale as old as time. In an attempt to increase the popularity of soccer in the U.S., a huge superstar has tons of cash thrown at him to sign with a U.S. team that plays in the latest version of a professional North American soccer league. The ploy nearly worked the first time back in 1975 when the New York Cosmos imported the one man associated with soccer at the time who was bigger than the sport itself: Pele.
Apple is offering one free month of its MLS Season Pass service to former subscribers
Apple’s CEO was excited because Apple has the exclusive streaming rights for Major League Soccer which will run you $14.99 per month or $99 for the entire season. If you’re an Apple TV+ subscriber, the rates are $12.99 per month and $79.99 for the season. Some former Season Pass subscribers are being targeted by Apple with a special offer that will give them one free month of MLS Season Pass. I’m wondering whether Apple isn’t aiming this offer at the wrong people. Why not let those who haven’t experienced MLS Season Pass get a free month to see if it is something they would want to subscribe to for an entire season?