The song used in the video was written and performed by the late George Harrison
And even though Harrison wasn’t the Beatle who sang “Instant Karma,” karma does appear as the guy who stole the change is hit with a gust of wind that takes off his coat and pants and leaves him shivering in the cold before a tractor dumps snow all over him. But we soon discover that this is a scene from a stop-action video and the mean character in the video is based on the real boss of the woman recording the video using her iPhone 15 Pro Max.
Apple also released a behind-the-scenes video of its holiday ad
As she continues to work on her stop-action video, the character based on her boss undergoes a huge change. He is surprised when a Christmas Tree ends up in his home and is gifted a dog that he takes for a walk in the park. There he donates change to the Charity Pot and even grabs the bell to ring it for those around him. And then, when we return to real life, the boss is in the lunchroom eating alone when our hero sits down and hands him a holiday gift. Cue the Apple logo.
The video is just as emotional as “Misunderstood,” although it is so in its own way. A companion video was released by Apple that shows how “Fuzzy Feelings” was filmed using an iPhone 15 Pro Max. The director of the stop-action sequences, Anna Mantzaris, said this was the first time she used an iPhone to film a video. She was surprised that the device could shoot in 48MP and capture RAW files. She said that these features are important because they can help capture the details of the sets.