We don’t know what motive the bird had for continuing to attack the rider; perhaps it was trained by one of Apple’s smartphone rivals to attack iPhone users. But the next attack knocks the bicycle rider off balance and she tumbles onto the dirt path with her iPhone in tow. The combination of slow motion footage with close-ups is supposed to show us how much dirt is being ground into the display while rocks are rubbing against the handset’s screen which is protected by the Ceramic Shield.
The woman, now stretched out on the ground, reaches for her iPhone 15 while the ad shows the words, “Ceramic Shield. Tougher than any smartphone glass. Relax, it’s iPhone.” While lying on the ground, the shaken bike rider looks at the display on her iPhone and smiles as the screen is probably unscathed. But she hears that bird again which scares her into action. She scrambles to regain her footing and with her iPhone in hand, she books.
