Subscribing to such a service makes sense for advertisers because companies would prefer to spend their marketing dollars where they can get an instant return on the investment. CMG uses AI to pick up on conversations that could be used to find products that the phone owner would be very interested in buying right away. As an advertiser, you can’t find a pack of more qualified buyers than those who say that they need your product ASAP.
The leaked pitch deck shows that Google, Meta, Facebook are, or were once customers of Cox Media Group. | Image credit-404 Media
“All advertisers must comply with all applicable laws and regulations as well as our Google Ads policies, and when we identify ads or advertisers that violate these policies, we will take appropriate action.” Google
Facebook parent Meta is reportedly reviewing CMG to see if the latter violated any of Meta’s terms of service. A Meta spokesman told the New York Post, “Meta does not use your phone’s microphone for ads and we’ve been public about this for years. We are reaching out to CMG to get them to clarify that their program is not based on Meta data.”
An Amazon spokesman said to 404 Media that it “has never worked with CMG on this program and has no plans to do so.” 404 Media also reported last December that a company in New Hampshire called MindSift admitted that it used voice data culled from conversations phone owners had while near their phones to place targeted ads.
