The marketing slide Haberman leaked doesn’t reveal a name for the app calling it “Instagram’s new text-based app for conversations.” The slide notes that Instagram users will be able to create texts (up to 500 characters in length) and attach photos, videos, and links. Instagram users will be able to follow the same accounts that they follow on Instagram with just one tap. Instagram says this feature will help users quickly build an audience.
Leaked marketing slide for Instagram’s rumored Twitter competitor
The slide also points out that users can decide who can reply to their messages and mention their accounts. Instagram’s current community guidelines will be in effect and Instagram subscribers blocked by a user will remain blocked on the new platform.
The only reason that Twitter hasn’t completely burned to the ground yet is that Twitter users are creatures of habit. Additionally, if they left Twitter they might feel that replacement apps and sites aren’t compelling Twitter replacements. But that might change with Instagram’s upcoming “app for conversations.”
And yeah, while Mastodon and Jack Dorsey’s Bluesky would seem to be possible Twitter substitutes, Instagram’s new app promises that content creators and other users can instantly keep all of their Instagram followers without having to beg and grovel to build a new following on a different platform.
