Motorola has developed its share of iconic phones. The original Razr V3, launched in 2004, was one of the best-selling feature phones ever with over 130 million units sold. The phone that started Androidmania, the Motorola Droid, was released in November 2009 and was the first true iPhone challenger (who could forget that “Droid” notification sound and the free turn-by-turn directions).
In some markets, Motorola already trails only Apple and Samsung. For example, in the U.S., Motorola took advantage of ZTE’s status as a national security threat to replace the firm as the third best-selling smartphone firm in the States. In Latin America, Motorola is number two as it trails Samsung but is ahead of Apple. Zielinski says that in markets that can affect its overall global performance, Motorola will look to achieve a 10% share by growing “stably.”
The executive believes that Motorola needs only three years to move from number eight to number three in the worldwide smartphone market. “I would bet a paycheck that in three years we will be number three around the world,” he said.
