Stop us if you’ve heard this one before. According to a new Reuters report, LG is looking to “reorganize” its long-struggling mobile phone division in yet another attempt to enhance its profitability (or rather find the right angle to actually turn a profit for a change).
Strictly speaking from a low to mid-end market perspective, however, analysts are not particularly optimistic about LG’s chances of finding success anytime soon, pointing to the far superior marketing skills (and deep pockets) of the aforementioned Chinese handset vendors as a key differentiator.
Clearly, desperate times call for desperate measures, but it remains to be seen if this specific move will prove inspired enough to right LG’s slowly sinking ship.
