UK video games spending rose by 14.5 per cent during 2020.
That’s according to the Entertainment Retailers Association (ERA), which reports that the medium brought in £4.22bn ($5.7bn) last year, largely thanks to – what else? – the COVID-19 coronavirus pandemic which has seen people ordered to stay at home for large periods of time to help slow or stop the spread of the virus.
Unsurprisingly, digital games saw a 16.3 per cent increase in revenue year-on-year – according to estimates provided by research firm Omdia – likely due to people wanting instant gratification when it comes to entertainment. Physical products saw a 4.6 per cent increase, according to GSD Data from European video games trade body ISFE, probably the result of ordering games via services like Amazon.
What a year
“If there was ever a year in which we needed entertainment, it was 2020,” ERA CEO Kim Bayley (pictured) said.
“The trend towards an increasingly digital entertainment market may be long-established, but no one could have foreseen this dramatic leap as digital services filled the gap left by shuttered cinemas, concert halls and retail stores. With much of the country shut down, ERA’s members provided a welcome revenue stream for thousands of musicians, actors, directors and countless backroom staff.”
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