When we build our overall strategy, technology plays a significant role, and we’ve ensured our voices are heard. Technology changes quickly and the impact a new capability or tool can have on our business isn’t always easily understood. We’ve partnered with our colleagues across Foot Locker to understand the role technology can play, and we work hard to demystify it. A big part of integrating technology with our business strategy is to ensure teams across the enterprise can see how it impacts the company, brand, and each department’s strategy.
Today, as we go through our annual strategic planning process, we ensure each leader understands how technology impacts their part of the business, and develop roadmaps and aligned investments needed to achieve their desired outcomes.It was also important to help our executive team and board understand the “why” for the company, team, and individual. In our case, the why is driving company growth, empowering our teams to better support our customers, and providing tools so we can be efficient and drive value.
Another big part of ensuring we remain connected to our strategy and hold ourselves accountable to the commitments we make has been to focus on creating transparency. This includes traditional governance structures like steering committees and tracking delivery and value creation metrics that we care most about, along with an executive council that owns decisions around prioritization of our technology investments.