Meta starts promoting Threads posts on Facebook, no opt-out option just yet
Threads’ daily active users have been plummeting recently, but Meta is not giving up on the Twitter-like platform just yet. Meta plans to boost Threads’ engagement by including Threads’ posts to your Facebook feed to lure you in.The new feature is called “For you on Threads”, and it appears on the Facebook feed with popular Threads posts. The posts are automatically recommended, so you can’t just share your Thread post to Facebook by yourself.
It is still unclear how Meta chooses what Threads posts to recommend on Facebook. On the other hand, some are concerned about how this feature may affect user privacy. Threads is built for sharing stuff with a limited circle of friends, while getting a Threads post on Facebook may bring more attention to it, and expose it to a broader audience.
Currently, there seems no way for you to keep Threads posts off of Facebook. The company has said it’s “listening to feedback” and still adjusting the feature.
This growth strategy is not new to Meta. It’s previously promoted Instagram Reels on Facebook’s feed as well. Threads are currently also promoted on Instagram, but it’s optional, while the Facebook promo doesn’t currently allow you to opt-out.
So far, Threads has over 130 million users. It had a few months of stagnation in its growth, and also a decline in usage. We’ll see how the latest move by Meta will influence things.
