However, a hurdle presents when it comes to video and audio. Because tools that generate this type of content have not yet widely embraced standardized markers, it is difficult for Meta to detect them.
In order to address this issue, Meta has announced its intention to launch a new “disclosure and label tool,” which will enable the users to manually indicate when video and audio content has been generated using AI. Users will be required to make this disclosure for digitally created or altered “photorealistic videos or realistic-sounding audio,” and Meta has the authority to enforce penalties on those who do not comply.
Meta is experimenting with different ways the new “disclosure and label tool” will appear on a post
Although not a perfect solution, particularly when relying on the user to label video and audio, Meta is hoping that the detection system will be effective and not easily bypassed. It remains to be seen if Meta’s approach will be successful in achieving its goals, but the initiative certainly ignites an important discussion about the responsible use of AI across social media.
