After the company has started testing its AI chatbot with WhatsApp users in India and other countries, Meta is now looking to add its AI in the Instagram search bar for both chat with AI and content discovery.
Over the weekend, TechCrunch reported that select Instagram users are now getting an improved search bar where they can start conversations in DM with Meta AI by doing search queries.
Those who are getting the new feature can ask questions or use any of the pre-loaded prompts. Aside from conversations, Meta’s AI can help Instagram users discover new content on the social network.
While Meta confirmed the experiment, it didn’t not say whether or not it’s using generative AI technology in search: “our generative AI-powered experiences are under development in varying phases, and we’re testing a range of them publicly in a limited capacity.”
