A sign of the times — or a time to consider alternatives?
Evelson reported that he is “inundated” with calls from clients concerned that their contracts are up for renewal and their BI vendors are jacking up their prices (by 10X or more). While Microsoft is doing the same, Power BI remains the least expensive BI tool on the market; also, he pointed out, the Pro license has been $10 per user per month for a long time, so this price increase was coming.
“I do not see this as anything significant, other than, yes, alas, buyers will have to pay up,” he said, pointing out that migrating to another BI platform is a “costly, complex endeavor.”
On the other hand, some note that Microsoft’s plan to drive more Microsoft 365 E5 adoption, and the associated accelerated average revenue per unit (ARPU) that comes with it, could backfire.
