Million Lords the flagship game from Million Victories has passed the milestone of three million downloads. The team are celebrating success in a challenging environment, attributing the game’s success to the combination of a unique game offering combined with a smart marketing strategy.
The classic game was upgraded to 3D in August of 2023 kickstarting a new era for the game which has brought significant success and record revenues. And this is just the beginning as Million Victories plans to improve the game and accelerate marketing efforts to achieve even greater success.
The game itself blends midcore gaming with strategy gameplay aiming to be accessible while providing deep strategic options. This approach appeals to a broad audience, offering numerous possibilities for engagement.
Bucking trends and kickstarting growth
The result is that – according to Million Victories – “Million Lords consistently outperforms competitors in terms of player engagement and retention, with average playtime of two hours and a D28 retention rate that is twice as high as top strategy games in the genre.”
Attributing the games success directly to their creative testing strategies the team boas that they’ve acheived close to 4:1 CAC to LTV ratio over 36 months despite the competitive and challenging market conditions.
“A unique gaming experience combined with great marketing allows us to make a difference,” says Benoit Ducrest, CEO of Million Victories. “We probably have the best KPIs in all mobile core games right now”.
Aiming for new markets
And the team aren’t done yet. Million Victories aims to achieve even greater success by expanding marketing efforts to target new geographic regions, including the MENA and Asia markets, and launching the game on new platforms to reach a wider audience.
Enhanced and automated live ops systems will take care of in-game events such as the game’s upcoming Sun and Moon Event planned for June 19th. Game improvements will introduce features centered around clans and cooperative gameplay to enhance the player experience and community engagement.
“We have reached 3 million downloads, but this is just the beginning. The full potential of Million Lords is to reach 100 million downloads,” Benoit Ducrest added. “We plan to continuously improve the game and accelerate our marketing efforts to exceed a billion dollar lifetime revenue with Million Lords”.
