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Mobile advertising platform Adjoe has expanded into the Asia-Pacific (APAC) region with new offices in Tokyo and Singapore.
Adjoe said the move builds on its growth since securing €100 million ($103m) funding in 2022. The investment enabled its US launch in 2023 and APAC expansion in 2024.
Eileen Keng joins as VP of revenue APAC, bringing leadership experience from X (formerly Twitter). In Japan, Daisuke Hattori, who held roles at Sony and Bandai Namco, will serve as country manager, supported by Satoshi Takeuchi, whose background includes roles at Google, Yahoo, as senior supply partnerships manager.
Meanwhile, former Google strategic partnerships development lead for AdMob Vincent Zhang has been recruited as senior demand partnership manager for China., Former Ifun UA and ads monetisation manager Hyemin Han has been recruited as senior supply partnerships manager for South Korea.
Playtime
“Expanding into APAC is an exciting milestone for Adjoe, as the region generates over 50% of global mobile gaming revenue and leads in advertising innovation,” said Adjoe co-founder Jonas Thiemann.
“With solutions like Playtime, we aim to boost engagement and retention for our partners, helping them tap into this thriving market. Backed by our innovative approach and experienced APAC team, we are ready to make a strong impact on the mobile adtech industry.”
