Be honest about your strengths. For us, it was the lack of data scale and lack of urgent deliverables — we had room to design. Be equally honest about your weaknesses. For us, it was the prevalence of custom ingestion code and the constraints of a lean team. Those shaped what we could reasonably adopt, integrate and maintain.
Choosing an ETL platform isn’t just a technical decision. It’s a reflection of how your team builds, ships and evolves. If your current stack feels like duct tape, it might be time to pause and ask: what happens when we double again?
Because the right ETL platform doesn’t just process data — it creates momentum. And sometimes, real progress means choosing the best imperfect tool today, so you can move fast enough to make smarter decisions tomorrow.
