Rumors of a name change for the Pro Max model came after the introduction of the Apple Watch Ultra
Furthermore some case manufacturers indicate as a model the Pro Max is the Ultra separated. It has been stated that this year the Pro Max will not be the best model.
I personally know for sure that two 6.7 inch different models have been tested, but I don’t think both will… pic.twitter.com/kQoG5hHAQL— Majin Bu (@MajinBuOfficial) September 1, 2023
However, Majin Bu has another theory which he says is based on information he was able to obtain. The tipster says that the iPhone 15 Ultra will be a separate model altogether from the iPhone 15 Pro Max. While the latter is rumored to be equipped with 6GB of RAM and up to 1TB of storage, the iPhone 15 Ultra would sport 8GB of RAM, up to 2TB of storage, and come with enhanced camera features. The tipster says to expect the iPhone 15 Ultra to cost $100 more than the iPhone 15 Pro Max.
A name change is more likely next year when Apple is rumored to hike the Pro Max screen size to 6.9 inches
Later in the thread, the tipster says, “It seems that the case markers (sic) are unsure of the iPhone 15 names so they have entered all possible names including ‘Ultra’ and ‘Pro Max’, this would explain why there are two separate versions. Personally, as I said, I am increasingly convinced that there will be only one iPhone Pro Max with the characteristics of the Ultra model.”