That Morgan Stanley source was hesitant when asked about the global analytics goal. “That’s not the goal, at least not today,” the source said, adding that initial efforts will not necessarily be reviewed by corporate. “We won’t (initially) have access to an FA’s book. If they want to send it to their branch manager they can, but we are not reviewing the tech output,” the source said.
Before the new AI app was launched, some financial advisors would take an hour after a call to clean up notes. And some wouldn’t even take notes and would instead have a support professional come into the meeting, solely for the purpose of taking notes and then creating a summary, said Koren Picariello, head of generative AI & execution, Morgan Stanley Wealth Management, who managed the project.
This AI effort “will give time back to that support professional, time that they can spend in a higher-value way,” Picariello said in an interview with CIO.com.
