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Privacy-first solutions platform Nefta will showcase its new AI technology at Pocket Gamer Connects London starting Monday, January 20th 2025.
Nefta said its next-gen ad platform is powered by AI and combines “premium first” party data monetisation with insights to help companies get a better understanding of players, boost retention and app store targeting.
At PGC London, Nefta will showcase how AI is enables performance enhancements with Churn Prediction Models that help game-makers keep players by predicting when they might stop playing.
They use data from player actions to figure out when a player is about to quit, then alert the publisher so they can try to re-engage the player. Nefta’s AI agents is another tool that categorises games based on their style and genre, making it easier for game makers to market them effectively.
Providing more value
Nefta has also improved its product by using Large Language Models (LLMs) to help game developers and publishers get better results from their ads.
The company said that with these models, ads are shown to the right players based on their preferences. They also predict which ads will work best for certain types of games and find the best places to show them.
“In the future we also be providing more value in areas such as content generation, fraud detection, and overall publisher optimisation as we build a 360-degree understanding of what works for their games: via data from publishing, user acquisition and the full lifecycle of the game,” said Nefta co-founder and chief commercial officer Fernando Pernica.
