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Saudi-based global development platform NEOM Media has launched a new Publishing Partner Network to boost the country’s gaming ecosystem.
NEOM has partnered with Kwalee, Sandsoft, Tamatem Games and Black Smoke Studios to join the network as part of its Level Up accelerator program.
The initiative will allow NEOM Media to expand its portfolio of startups by connecting them with global publishing companies. Since its launch in 2023, NEOM’s Level Up Accelerator has supported 23 startups, including Starvania Studios and Fahy Studios.
NEOM Media also promotes female participation through programs like ‘She Jams,’ which attracted 534 participants from 32 countries in 2024, and expanded its ‘Game Dev Challenge’ to train high school students in game development across Saudi Arabia.
Driving innovation in the KSA
“At NEOM Media, we are committed to supporting and nurturing the local game development community,” said NEOM Media executive director and head of gaming Toby Evan-Jones. “We are developing a sustainable ecosystem which supports entities across the spectrum, from grassroot startups to global leaders.
“Through strategic partnerships, talent development and dedicated startup support, we provide critical access, valuable connections and enhanced visibility to SMEs within our portfolio. This approach drives innovation and ensures our startups have every opportunity to thrive on the global stage. We’re truly excited to progress this journey with our publishing partners.”
Kwalee’s VP of mobile games John Wright added: “We’re delighted that Kwalee is now an official partner with NEOM Media. Together, we can shape the future success of the Middle Eastern video games sector and inspire talented games studios with the expertise and support they need to succeed.”
Tamatem Games CEO Hussam Hammo also commented: “We’re thrilled about this partnership with NEOM Media, which marks an important step forward in our commitment to the Saudi market. Being in Saudi Arabia is crucial to us, as a majority of our users come from the Kingdom.”
Sandsoft managing director stated: “This partnership is a unique opportunity to bridge local talent with international markets and we’re honored to play a role in shaping a new era for Saudi game development, bringing fresh perspectives to the global stage.”
Learn more about the games industry in the Middle East and wider MENA at the Dubai GameExpo Summit powered by Pocket Gamer Connects on May 7th to 8th.
