Netflix is launching two child-friendly features in a bid to help households better connect through entertainment.
“Shows and movies are an important way for kids to connect with the world—helping to teach them about new places, create bonds with family or friends, and understand other perspectives,” Jennifer Nieva, director of product innovation at Netflix, wrote in a blog post.
It can be difficult to know what your child is thinking. But Netflix thinks new bi-weekly email recaps will give parents and guardians some insight into minors’ preferences through recommendations and printable activity pages based on their favorite content and characters—from Ridley Jones to The Mitchells vs. The Machines. The recaps will also offer more information about the themes and topics they enjoy most (science, friendship, etc.), and tips on how to best utilize Netflix Kids.
Taking a page from its own book, Netflix is also releasing Kids Top 10 rows featuring the most popular children’s programming with a maturity rating of PG and below in your country. “We’ve seen how Top 10 rows help our members find something to watch,” Nieva said, alluding to the lists it launched last year for adult members.
Ranked films and shows feature a red-and-white “Top 10” badge, making it easy to see what’s in the zeitgeist, whether browsing by genre or through your personal list, or when searching for specific content. Look for the curated rows on the Kids homepage or in the “New & Popular” section.
Rolling out globally to all members with at least one active kids profile on their account, the first Kids Recap Email will hit inboxes starting Friday, July 16. Kids Top 10 is available in 93 countries on all streaming devices (except Apple TV) starting today.
