The decision to explore this path has not been taken lightly. The gradual shift in Netflix’s stance on ads has been taking place for quite a while. What started off as a decisive “no”, then became a “never say never” before moving through the “maybe” phase and could now be a reality in the next couple of years.
It should be noted that the inclusion of ads allows Hulu to slash a full 6$ from the price of what is an almost identical service as the ad-free one (which comes at 12.99$ instead). If Netflix were to replicate the model and slash 30-40% of the price they could have a very tempting offer in their hands.
And Netflix is in desperate need of such an offer. Dwindling subscription numbers and plummeting share prices have pushed the business model of the company to its limits. The suspension of the service in Russia and the war in Ukraine have also done their fair share of damage.
Not so long ago, during the peak of the COVID-19 pandemic, Netflix was in its prime (Amazon did well too). Now, for the first time in a decade, the company is losing subscribers. Perhaps a cheaper alternative will be able to change that
