The ad shows an iPhone user and Apple Music subscriber choosing to listen to Mystery Lady by Masego and Don Toliver. The woman listening to the song might be somewhere with her iPhone in her hand, but thanks to Spatial Audio, she feels as though she has been transported to a large room surrounded by multiple versions of the artist as he sings the song. The point being that with Spatial Audio, the music sounds like it is coming from right in front of you, from behind you, from above you, and from both sides.
The all important tag line reads, “Hear sound all around in Dolby Atmos.” This clip should end up as a thirty second television commercial and you’ll probably see it while watching some of your favorite shows and sporting events (including MLB, Stanley Cup Playoffs, and the NBA playoffs).
Spatial Audio is free to Apple Music users and you’ll need to enable it by going to Settings > Music > Dolby Atmos. There are three options to choose from: “automatic (default setting), ” always on,” and “off.”
