Suddenly, the father’s iPhone dings and he rushes to grab the device. Looking down at the screen, he sees a notification that reads, “Megan. Check In: Arrived at school.” The father finally exhales knowing that his daughter drove to her classes and arrived safely. The taglines read: “Check in automatically. Relax, it’s iPhone.”
This is a great feature for nervous parents, friends, and other family members. When we explained how to use the feature nearly four months ago, we showed how it could be set up for a drive to Boston’s iconic Fenway Park. The entire process starts in the Messages app and can be set up for those traveling by car, using mass transit, or walking to their destination. Once it is set up, “Check In” will automatically send a notification to the family and friends that you choose when you’ve reached the end of your journey.
The 30-second ad will probably run during this weekend’s NFL playoff contests, NBA and college hoops, and top-rated television shows.
