Auracast opens a variety of potential use cases and possibilities for further device applications — from augmented or assistive listening in a theater or lecture hall for those who need hearing assistance, to sharing a playlist from your smartphone while on a run with friends. Samsung claims there’s even a way to benefit from multi-language support without translation devices by sending different language interpretations via different channels.
Junho Park, VP and Head of Galaxy Ecosystem Product Planning Team, MX Business at Samsung Electronics says:
“As an innovator across a wide range of electronic devices — from smartphones to wearables, and from TVs to home appliances — we at Samsung are in a unique position to capitalize on delivering more seamless and extended experiences. LE Audio is a perfect example that shows our commitment to connected experiences across our entire library of devices, and how Samsung is introducing new capabilities and technologies that bring them all together.”
More announcements of Samsung’s connected experiences are expected to surface at this year’s IFA event, held through September 1-5 in Berlin.
