Looking to prevent YouTube users from getting tricked into believing that AI-generated content is real, Google and YouTube are developing tools that would allow content creators to quickly get alerted when their faces and voices are being used by AI. Amjad Hanif, Vice President of Creator Products at YouTube, just wrote about the new tools that YouTube will be using to protect its creators.
The technology inside YouTube’s Content ID will allow the streamer’s partners to detect and manage AI content that simulates their singing voices. This feature could be in use as soon as early next year. In addition, other technology being developed will allow people in various positions (such as actors, athletes, creators, and musicians) to find and manage AI-generated content that falsely shows their faces on the streaming platform.
“Since 2007, Content ID has provided granular control to rightsholders across their entire catalogs on YouTube—with billions of claims processed every year—while simultaneously generating billions in new revenue for artists and creators through reuse of their work. We’re committed to bringing this same level of protection and empowerment into the AI age.” Amjad Hanif, Vice President of Creator Products at YouTube
Hanif notes that content loaded onto YouTube is used to “improve the product experience for creators and viewers across YouTube and Google, including through machine learning and AI applications.” He adds that “Moving forward, we remain committed to ensuring that YouTube content used across Google or YouTube for the development of our AI-powered tools is done responsibly.”
He also states, “As AI evolves, we believe it should enhance human creativity, not replace it. We’re committed to working with our partners to ensure future advancements amplify their voices, and we’ll continue to develop guardrails to address concerns and achieve our common goals. Since our earliest days, we’ve focused on empowering creators and businesses to build thriving communities on YouTube, and our focus remains on fostering an environment where responsible innovation flourishes.”
