Considering that Google Search generated over $54 billion in revenue for Google last year, anything that makes search easier to use is going to be a money maker for the company. That’s why Google’s Circle to Search feature is such a big deal for the company. Using your finger to circle an item in a photo embedded in a supported app initiates a Google Search of that item giving the Alphabet unit information about things you’re interested in.
Once Google knows your interests, it can send you targeted ads that you are more likely to click on which will generate more revenue for the company. Taking the time to draw a circle around an item also shows Google items that you would be interested in buying. As a result, you probably will see more ads trying to sell you a particular product.
The stronger haptics are supposed to inform you that you are activating Circle to Search. A recent change to the feature’s UI puts the search bar, song lookup (play, sing, or hum a song), and a shortcut to Translate all inside one pill-shaped widget.
Long press the navigation bar and you will feel stronger and longer haptics as the Circle to Search pill surfaces. | Image credit-PhoneArena
Redditor Luke_starkiller34 writes that he actually prefers the new vibration feedback because before the change, he couldn’t tell whether he activated Circle to Search and it would take him multiple times to get the feature to run. Circle to Search will now highlight phone numbers, email addresses, and links allowing you to make calls, browse a website, or send an email with just one tap.
