J.D. Power released today the results of its 2023 U.S. Wireless Retail Experience Study—Volume 2. This was formerly known as the Wireless Purchase Experience Studies. In other words, this study gives us the name of the wireless firms that give customers the pertinent information they need before purchasing a device or a wireless plan. Customers reporting a low satisfaction rating were less likely to have a rep explain the latest technologies, explain their invoice, or go over the latest deals.
A Mobile Virtual Network Operator (MVNO) is a company that doesn’t own any networks. They buy wireless service from one of the major full-service firms that own their own networks like AT&T, T-Mobile, and Verizon, and sell this wireless service to consumers at a profit.
Consumer Cellular topped the Value MVNO category with a score of 894 followed by the 877 points racked up by Mint Mobile and the 865 points tallied by Google Fi. Straight Talk and Tracfone were next with scores of 837 and 813 respectively. The segment average was 843.
The study was based on the responses from 12,478 customers who were surveyed between January and June of this year. The points awarded to each firm are based on a scale of 1,000.
