“ChatGPT ushered in a paradigm shift from passive ‘search’ to active ‘seek’, revolutionizing how we interact with information,” said Prabhu Ram, VP for Industry Research Group at CyberMedia Research. “SearchGPT is OpenAI’s strategic next step, capitalizing on consumer enthusiasm for conversational AI and challenging industry giants like Google and emerging competitors like Perplexity.”
The potential impact extends beyond traditional search engines. For ChatGPT competitors, SearchGPT represents a significant step forward in AI-powered information retrieval. By integrating real-time web information with its existing capabilities, OpenAI could further solidify its position in the conversational AI landscape.
Addressing publishers’ concerns
One of the areas OpenAI’s SearchGPT has tried to address is how content from various publishers is acquired, and used and whether due credit has been given to content creators by the LLM model.
