Oppo Find X8. | Image credit — PhoneArena
According to Oppo Find-series Product Manager Zhou Yibao, Oppo is changing things up with a new biannual launch strategy for its flagship Find series. This means we can expect two major releases each year, one in the spring and another in the fall.
This shift comes on the heels of the recent autumn release of the Find X8 and Find X8 Pro. Looking ahead, Oppo plans to introduce the much-anticipated Find X8 Ultra and Find X8 Mini in the spring. But before those devices hit the market, we can anticipate the launch of the Find N5, also known as the OnePlus Open 2 in markets outside of China.
This twice-a-year release cycle could be a smart move by Oppo to keep their phones fresh and exciting. By releasing new models more often, they can stay ahead of the curve and give us the latest and greatest technology. It also means we don’t have to wait as long to get our hands on the newest features and upgrades.
Zhou Yibao’s post on Weibo | Image credit — Weibo
But there’s also a potential downside. Releasing phones twice a year could put a lot of pressure on Oppo to keep up with the demand. They’ll need to make sure they have enough resources and ideas to keep pumping out innovative and high-quality devices. It’s a risky move, but it could pay off big time if they can pull it off. They’ll definitely need to be strategic and efficient in their production process.
For tech enthusiasts like myself, this is welcome news. A more frequent release cycle means we get to see the latest and greatest from Oppo more often. It also creates a sense of anticipation and excitement throughout the year, as we look forward to the next big reveal. Competition is also likely to heat up as other companies strive to keep up with Oppo’s accelerated release schedule.It’ll be interesting to see how this all plays out for Oppo. Can they really keep up this pace and still make amazing phones? We’ll have to wait and see. But one thing’s for sure: Oppo is definitely a company to keep an eye on in the near future.
