The film, like the #BestPhonesForever ads, revolves around an unlikely friendship. In the movie and play, this alliance is between the Wicked Witch of the West, Elphaba, and the Good Witch of the North, Glinda. As the 60-second commercial, titled “Defying Gravity,” opens, iPhone and Pixel are about to embark on the Yellow Brick Road to visit the Wizard. The iPhone says that he wants to ask the Wizard to give him all of the AI stuff he gave Pixel.
Pixel has been trying to tell iPhone that the Wizard was not responsible for these AI features but iPhone isn’t listening. Instead, he says, “Just imagine if you and I both had your magical AI. “Just you and I?” asks Pixel “Just you and I,” replies iPhone which leads Pixel and iPhone to start singing the breakout hit from Wicked, “Defying Gravity.” I must say that I prefer the version on the Original Cast Album sung by the irreplaceable Idina Menzel.