- Playtika has successfully acquired Dice Dreams maker SuperPlay
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Mobile games publisher Playtika has completed its acquisition of Dice Dreams developer SuperPlay in a deal worth up to $1.95 billion.
The purchase was first announced in September, with Playtika set to pay $700 million upfront. The remaining $1.25 billion is subject to whether certain financial targets are reached over the next three years.
Strengthening a portfolio
Playtika’s acquisition of SuperPlay has added four more titles to its mobile portfolio – two still under development and two already making waves.
SuperPlay’s first game, Dice Dreams, is currently a top five grossing casual title on Google Play and seventh among board games on the App Store. It has generated $517.5 million between those stores to date, according to AppMagic estimates.
SuperPlay’s second biggest title Domino Dreams is also currently a top 10 grossing puzzle game on Google Play and ranks 11th in the App Store’s board games category. Between the two marketplaces, Domino Dreams has generated $59.7 million so far.
Playtika reunited
Playtika hopes that these games – in addition to the two as-yet-unreleased titles – will strengthen its portfolio as “meaningful” drivers of growth. The acquisition also gives Playtika access to SuperPlay’s development team going forward and believes the pair are “well-positioned to deliver exceptional gaming experiences”.
“Acquiring SuperPlay is a strategic decision that underscores Playtika’s mobile gaming industry leadership,” said Playtika CFO Craig Abrahams.
“SuperPlay diversifies our portfolio with proven titles, strengthens our competitive edge in an ever-evolving market and drives value for our shareholders.”
We caught up with Superplay CPO and co-founder Elad Drory earlier this year to discuss the studio’s success pre-acquisition and how it grew Dice Dreams into a sleeper hit.
