2024 is turning out to be the year of alternatives. We have the rise of alternative app stores, alternative ads, and a sharp focus on alternative monetization models to maximise revenue potential for gaming studios.
Meanwhile some are mashing up advertising and in-app purchases, while others are tapping strong IP to monetise players’ eyeballs.
This week on the PG.biz podcast we’re talking about an alternative model with its routes way back in the history of media distribution, but one which has increasingly been the perfect fit for many studios and games – subscription.
Teis Anker Mikkelsen, CEO and Co-Founder of Multiscription – a company offering a cross-publisher subscription service for F2P games – joins hosts Peggy Anne Salz and Brian Baglow in this episode for a sweeping discussion on subscriptions and how the model increases retention, player re-entry, and in-app spend.
He shares tips for creating a friction-free payment experience, addressing subscription fatigue, scaling, and a checklist to determine if a subscription model is the right fit for your game.
What’s inside:
00:00 – Intro
03:11 – Understanding subscriptions in apps
10:42 – Subscription increases retention
13:09 – Creating a friction-free payment experience
15:56 – Addressing subscription fatigue
19:56 – How to smooth the transition to subscription
23:36 – Who is a subscription model best for?
36:07 – How big can you scale subscriptions?
41:34 – How to adapt the model to different players
43:27 – Favourite games Q&A
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