Right away you’ll notice how flat the images are with colors that are muted. This is normal because you will use LUTs to color grade the video during post-production to make the video look the way you want it to. This is a feature that serious amateur and professional cinematographers and videographers would use. You can install LUT presets from apps available in the App Store although the most serious users will use professional quality video editing software designed for their Mac or PC.

The video above was shot using ProRes with Log on the iPhone 15 Pro Max. The original image was flat (as you can see by viewing the first video embedded in this article), and the colors were muted. Using a LUT, we color-graded the video which was shot in 4K@30 frames per second. Thanks to the overcast skies, there is a lack of shadows which would normally help us show you the improved Dynamic Range which is one of the features of this profile.
The colors were accurate and not overly saturated as you can see from the flowers on the beach. We can also see details such as the foam from the waves lapping up on the beach. Switching to the Tetraprism 5x zoom available only on the iPhone 15 Pro Max, the building across the water on the other side of the shore, which looks so far away using the Main camera, becomes visible showing off the advantage of having a higher power optical zoom.
Adding the ProRes with Log profile to the iPhone 15 Pro and iPhone 15 Pro is a big upgrade for video content creators since it gives them the ability to take the vision they have in their head and turn it into a video that can be shared with everyone.