How far are you willing to go to find—and buy—everything on your holiday shopping list? The global supply chain is a mess as we get closer to the end of the year. We suggest starting your shopping early, but many shoppers are ready to pay a premium to get what they need.
PCMag surveyed 1,116 US adults about their holiday shopping plans. We found that 76% of respondents are willing to go to resellers to buy everything on their list. A further 46% say they have accepted that they’ll need to pay an inflated resale price.
Given the ongoing chip shortage and the issue with bots buying up limited stock, 28% of respondents don’t think they have a fair chance of getting a PlayStation 5 or Xbox Series X this year. But 72% of respondents say they are willing to pay 25% to 50% above the retail price.
Given this reality, 28% of respondents are now considering using their own bot to help them acquire the tech items they need. Another option is to find a substitute product, with 49% of respondents specifying they will find an alternative device and 40% willing to purchase a refurbished one.
If you’re still hoping to score one of the hot-ticket gaming consoles this holiday season, we have a few tips to help. For everything else, we can help you avoid the supply chain blues.