For many, 2020 is a year to forget. TikTok, however, wants to relive the last 12 months in 60-second videos.
It’s been a banner year for the Chinese video-sharing social network, which shot to fame as people around the world were forced indoors during the COVID-19 pandemic. Now TikTok wants to celebrate that success with the folks who helped it get there. The company on Monday announced “the opportunity to take a personal stroll down memory lane” with its first “Year on TikTok” recap.
“From most-played tracks to favorite creative effects, Year on TikTok lets you revisit some of your defining TikTok memories in true TikTok style,” a company blog post said. “Each personalized video highlights TikTok favorites from your 2020, and even shares a handful of top ‘vibes’ based on the kinds of content you loved most.”
Feeling nostalgic for the past 365 days? Make sure you’re running the latest version of the app, then click the icon on the For You feed or Discover page banner. Share your Year on TikTok to unlock a special 2021 badge, then add it to your profile photo to help ring in the new year.
“Whatever your vibes, we’re here for it and there’s a community waiting for you who feels the same,” the blog said. “We’re inspired daily by the ingenuity and heart of our community, and we’re excited to help celebrate all the ways you made TikTok a joyful, fun place in 2020.”
Users new and old can also tap into the Year on TikTok: Top 100 review, launched early this month. “It’s been our honor to watch these videos and creators grow and share what have become iconic, sometimes even life-changing, moments of 2020,” interim head Vanessa Pappas said in a recent statement.
“TikTok is here to bring joy, and with the year we’ve experienced, I’m thrilled to take trip down memory lane,” she continued, “and celebrate the myriad of ways the TikTok community helped us come together, bridge divides, and find both lightness and poignancy when we needed it most.”
