- So far over 4,800 new creators have joined the community since April
- But that’s just the beginning of what the platform has planned
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Roblox has expanded its MarketPlace for creators to help them grow their businesses on the platform.
The company has also introduced new economic levers such as its dynamic price floors and publishing advances to foster a healthy economy.
According to Roblox’s VP of economy Enrico D’Angelo, over 4,800 new creators have joined the community since April, with an 85% increase in creators earning 50,000 Robux monthly compared to last year.
Total monthly creator earnings rose by 61% year over year, and over 7,500 of the 5.5 million U.S. creators on Roblox earned more than $650 in the past year.
“Our vision for MarketPlace is that it’s a powerful place for creators and brands to connect with their audience and market their wares. And that’s only more true now,” said D’Angelo.
Simplifying the creation process
“I just launched my hairstyles group and immediately started uploading a ton of different hairstyles and the group pretty much just took off, which was super exciting,ˮ said one Roblox user yirusuo.
“I was so excited to see how much I could do and how much I could create, and so it really motivated me to keep going.ˮ
Another user named Evaeko added: “The big thing I really like about Roblox is how there’s so much creativity that goes into creating your avatars. “There’s just an endless amount of different accessories and items you can wear.
“Growing up, the main thing I really loved about video games was character customisation, so seeing how I can create all these different kinds of UGC for other people to wear and stumbling across them wearing it as well makes me really happy to see.ˮ
Future strategy
“As we look to the future, we’re always searching for new ways to help creators grow their businesses and engage the passionate communities in their experiences,” the company wrote in a statement.
“Currently, creators can only publish and sell individual items separately in Marketplace and inside experiences. But in the coming months, we’ll begin allowing creators for the first time to sell avatar bundles consisting of bodies, clothing, and accessories in Marketplace and within experiences. This is a big step forward for creators.”
The aim is to make the sale of avatars and items more convenient for users, giving them the opportunity to buy full outfits rather than individual items. A new ‘avatar bundle’ search is now in place.
“We know that the Roblox ecosystem is stronger when our community has more avenues and incentives to make and sell their creations,” say Roblox. “We’ve been excited and impressed by the many ways creators have enhanced their ability to earn since we opened up creation in April. And we can’t wait to see the many more ways they’ll do that – and give people more ways than ever to express themselves – in the months and years to come.”
