While developing One UI 5.1, Samsung has been disseminating One UI 5.0
The One UI interface brings touchable elements to the bottom of the display
Samsung’s original intent with the One UI interface was to bring touchable elements as close as possible to the bottom of the screen. This makes it easier for users to navigate their large-screened Galaxy devices with one hand.
Once again we expect to see Samsung trot out a trio of phones under its flagship banner: the Galaxy S23, Galaxy S23+, and Galaxy S23 Ultra. Just like last year, the Galaxy S23 Ultra is expected to take its design cues from the Galaxy Note series which Samsung removed from its smartphone lineup two years ago.
When the South Korean manufacturer replaced the popular Galaxy Note with the Galaxy S22 Ultra last year, it kept the large-screened premium form-factor with S-Pen support (and housing) for those who really favored the Galaxy Note design. And by removing the Galaxy Note as a separate SKU, Samsung opened up space to give its foldable phones a release slot that it could reliably expect to keep for years.
Now, Samsung doesn’t have to split its advertising budget during the second half of the year on spending for the Galaxy Note and its foldables. The company can focus on its flagship line (including the Note-like Galaxy S Ultra model) during the first half of each year and concentrate its promotional spending on the Galaxy Z Fold and Galaxy Z Flip during the second half of the year.
