The company will be reducing the importance of the unit’s Strategic Marketing Office as the business segment attempts to improve operating efficiency and increase collaboration between sales, marketing, and product planning. And all of this will revolve around creating foldable panels for Apple.
Samsung Display promotes foldable displays on its website
As we said earlier in this article, to become mainstream the foldable smartphone market is going to need a device from Cupertino. While Apple might not be the most innovative company in the smartphone business, it remains the most influential. When Apple dropped the 3.5mm earphone jack from the iPhone, and removed the charging brick from the iPhone box, these moves were quickly copied by other manufacturers.