Samsung Galaxy S24 and Galaxy S24 Plus could recycle the design of their predecessors

The main reason why this will be a letdown for some is the fact that the S series has retained the same general aesthetic for a good couple of years now. There are smallish design tweaks across generations, but nothing too significant. This, in addition to what some users perceive as “incremental” updates year-on-year have created a sense of stagnation. Now would be the time to mention that most high-end smartphone lineups have plateaued in recent years. Premium handsets have gotten so good lately that there are only so many big improvements a manufacturer can implement. That being said, a new look is something that could add a sense of excitement to an otherwise incremental update.

For the time being, we do not know how significant of an improvement the vanilla Galaxy S24 and the Galaxy S24 Plus are going to be. Regardless, a new design would have made them infinitely interesting by default. Unfortunately, Samsung seems to think there is no point in fixing something that is not broken.