Samsung’s Z Flip3 is selling like gangbusters—40 times what the previous model did, according to the company. Now Samsung aims to juice up the line with “Bespoke Studio” editions, a set of custom body panels that come in 49 different color combinations.
“To identify color options, Samsung researched current and future color trends and analyzed sociocultural trends to anticipate changes in customer’s preferences and needs,” it says.
What it came up with is a rather muted blue, yellow, pink, white and black for body panels, and black or silver phone frames. The configuration tool is available on Samsung.com.
The Bespoke Edition Flip3 will also come with “Bespoke Upgrade Care,” letting buyers send their phones back to Samsung to get new color panels. That will cost extra, of course.
There’s a long history of custom phone designs, most notably with the original Moto X series and its “Moto Maker” feature. Moto Maker let you choose between 10 different resin backs, four woods, and four leathers, along with different accent colors, custom engraving, and more. This kind of customization can be tough for a manufacturer to handle simply because it has to keep a lot of different panels in stock, and the customization also involves extra complex assembly.
In Samsung’s case, though, there are only two frame options and five body panel colors, so it’s a bit simpler for the company to manage.
Along with the Bespoke phones, Samsung is announcing versions of its Galaxy Watch4 and Galaxy Buds2 co-designed with French fashion house Maison Kitsune.
The new Bespoke and Kitsune models will be available today. The Galaxy Buds2 Maison Kitsuné Edition will cost $249.99 and the Galaxy Watch4 Maison Kitsuné Edition will cost $399.99. Bespoke phones will run you $1,099.
