Samsung preps cheaper $1200 Galaxy Fold and thinner Z Fold 6 for battle in China

Samsung is working on a two-pronged approach to counter the tough competition from China and plans to make its foldable phones both cheaper and thinner, just as their Chinese counterparts from Huawei, Oppo, OnePlus, Honor, and others. The latest foldable phones by Oppo, for instance – the Find N3 and N3 Flip – or the nearly identical OnePlus Open, beat its Galaxy Z Fold 5 and Z Flip 5 on precisely those counts, adding the superior specs insult to the thinner design injury.

A $1200 Galaxy Fold

Another avenue that Samsung is reportedly exploring in order to tackle the onslaught of Chinese foldables and establish a firmer presence in the world’s largest phone market, is to simply develop a cheaper one. Samsung has allegedly tasked its dedicated team to concoct an entry-level foldable phone that will be able to stand its ground against Huawei, Oppo, OnePlus, Vivo, Honor, or Xiaomi’s foldable handsets, and grow its market share away from the honorable third place in the bendy handset market on their home turf.

Given that most of the flagship foldables of the competition cost in the $1200-$1300 range, Samsung’s entry-level Galaxy Fold should be gunning for this price point as well, which would be a more than 30% price cut compared to the Galaxy Z Fold 5.