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Samsung has launched its mobile cloud gaming platform for Galaxy devices in North America.
The platform was first introduced as an open beta last year. Samsung said it will allow users to play Android-native games without downloading them.
The company’s mobile cloud gaming platform supports Android native APKs, provides a cloud-based attribution solution with mobile measurement partners (MMPs), and supports existing monetisation models.
Samsung said that by eliminating installation requirements, it reduces costs for publishers and expands gaming access as players can click on an ad and start playing almost immediately. It also promises further innovations in mobile gaming from 2025.
Samsung claimed the beta phase of the platform showed a 50% click-to-play conversion rate, while cloud gaming on Galaxy devices saw a 149% year-over-year increase in monthly active users in North America during the beta. It did not provide any baseline figures, however.
A step forward
“Our cloud gaming platform offers the ability for publishers to significantly increase their top-of-funnel conversion rates for their user acquisition campaigns by seamlessly converting an ad click directly into first gameplay, eliminating the need to drive users to an app store to download and install,” said Samsung’s VP and head of game services Jong Woo.
“We’ve seen it dramatically increase UA efficiency for publishers, expanding the number of players coming into their games and driving superior return on their advertising investment.”
“In the long run, we believe our cloud game platform will not only change the way Samsung Galaxy gamers play mobile games but disrupt how publishers commercially scale their games within our device ecosystem,” he concluded.
